Beauty of Joseon Ginseng Moist Sun Serum (SPF 50+ PA++++)

Everyday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.

In response to this, BOJ aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.

BOJ's unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.

Moist and light daily sun care
The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.

CLEAR-FENCE capsule formula
The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin

Apply a generous amount as the last step of your morning skincare routine.

Gently spread over the face and neck, and pat lightly for better absorption.

Reapply throughout the day if needed, especially during prolonged sun exposure.

⭐ Ginseng Extract 30%
According to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho,' meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water.

The rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.

In particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.

⭐ Niacinamide 2%
Niacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion.

⭐ SPF & PA Protection
SPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.

Water, Butylene Glycol, Dibutyl Adipate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Alcohol, Acrylates Copolymer, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Ethylhexyl Triazone, Phenethyl Benzoate, Arbutin, 1,2-Hexanediol, Silica, Methylpropanediol, Isoamyl p-Methoxycinnamate, Polysilicone-15, Polymethylsilsesquioxane, Panax Ginseng Root Extract, Pentylene Glycol, Dibutyl Ethylhexanoyl Glutamide, Dibutyl Lauroyl Glutamide, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Acrylates Crosspolymer-2, Sodium Polyacryloyldimethyl Taurate, Ethyl Hexanediol, Hydroxyacetophenone, Panax Ginseng Berry Extract, Panax Ginseng Extract, Panax Ginseng Leaf/Stem Extract, Adenosine, Xanthan Gum, Disodium EDTA, Ethylhexylglycerin, Glycerin, Panax Ginseng Root Extract, Tocopherol